Invences Global is one of the leading Software Development & Digital Marketing Company. Our certifications are up to date to make sure we are on par with the latest industry updates for both Software Development & Digital Marketing. We continuously strive for improvement on all process to make sure we consistently meet our quality standards.
The Google AdWords search certification is a professional permission that Google offers to individuals or companies who exhibit competence in advanced characteristics of AdWords search. An AdWords search certification allows companies to determine that Google recognizes them as an expert in digital marketing.
Any member of Google Partners can earn AdWords search certification. Here are the benefits of getting Google adwords search certification:
Determine your expertise: Certification shows the current and potential clients that you're certified digit marketing with a customized certificate that you can have.
Help your company earn the Premier Google Partner badge:To earn premier Google adwords search certification, companies need at least one of their affiliated members to be AdWords certified.
In order to become AdWords search certified, we passed the AdWords Fundamentals assessment and one of the additional advertising assessments that are available through Academy for Ads. We also went through additional evaluations such as Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.
There is finally an AdWords certification exam that tests our knowledge and allows us to tout ourselves as mobile advertising experts to anyone who will listen. As a recent addition to Google’s menu of available exams, you might be thinking about adding another feather in your cap and taking the exam.
If you're an agency or online advertising professional specializing in mobile advertising campaign management, consider taking the Mobile Advertising assessment to demonstrate your expertise.
We earned our AdWords mobile certification by passing the Mobile Advertising assessment and the AdWords Fundamentals assessment. When we earned our certification, we are able to highlight our expertise with a personalized certificate that we can print from our Academy for Ads profile.
Overall, the certification was challenging. While there were some basics, the content also had a highly technical side to it. These are things that you wouldn’t be able to infer from the context of the question. Rather, these are things that must be learned and applied within your accounts to truly understand. However, besides being able to add another certification to your resume, preparing for this test will ignite ideas for mobile campaigns that you can apply to the accounts that you currently manage.
There are several video ad formats to choose from in AdWords, and each offers variety opportunity for you to attract clients with creative messages. That's why it's important to know your clients and think about the best way to reach them. Engaging content is always a winner, and finding ways to drive traffic to related videos that you also own - or content on your website that's especially relevant to your video ad - will keep viewers coming back for more.
In AdWords, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: TrueView in-stream ads, TrueView video discovery ads, and bumper ads.
We earned our AdWords video certification by passing the video advertising assessment and the AdWords Fundamentals assessment. When we earned our certification, we are able to highlight our expertise with a personalized certificate that we can print from our Academy for Ads profile.
The Mobile Sites certification is a professional accreditation that Google offers to individuals or companies who demonstrate proficiency in basic and advanced aspects of mobile website design and development. A Mobile Sites certification allows individuals to demonstrate that Google recognizes them as an expert in mobile sites. You can earn the certification through Academy for Ads, Google's online training program.
Until recently, Google offered certification programs for Google Analytics and Google Adwords. Receiving each certification involves passing a test to receive credentials. In both cases, a self-guided study guide/course is available for preparation. The new certificate joins similar exams for AdWords and Analytics in Google’s Partner program (though the AdWords certificate is a bit more involved because you also need to pass more than one assessment). It’s worth noting that the exam doesn’t focus on Android, iOS or any other mobile operating system, though it does cover Google’s own Accelerated Mobile Pages project (and even though that’s a Google project, others are starting to support it).
We earned our mobile sites certification by passing the mobile advertising assessment and the AdWords Fundamentals assessment. When we earned our certification, we are able to highlight our expertise with a personalized certificate that we can print from our Academy for Ads profile.
The Shopping Advertising assessment covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. The Google Partner badge shows that specific Partners have passed Google AdWords product certification exams and are up to date with the latest product knowledge. In other words, they earned it.
Many businesses experience significantly improve Click Through rates (CTR) with shopping ads compared to text ads shown in the same location for shopping-related searches. In some cases, advertisers have experienced double or triple standard Click Through Rates. More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text ad can also appear at the same time. This means your reach with shoppers for a single search could double.
We earned our AdWords shopping certification by passing the Shopping Advertising assessment and the AdWords Fundamentals assessment. When we earned our certification, we are able to highlight your expertise with a personalized certificate that you can print from your Academy for Ads profile.
The Display Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing display ad campaigns across the Display Network. To improve your chances of passing, we recommend that you have on-the-job experience running display ad campaigns. When you advertise on the Google Display Network-which has over 2 million sites and reaches over 90% of people on the Internet-your ads can appear across a large collection of websites, mobile apps, and video content.
Within the vast reach of the Display Network, meet your advertising goals by focusing your campaign. To do so, use settings and targeting, this can get your ads seen by the people most important to your business. Your ads appear on the Display Network depending on the type of targeting you use in your campaign. For targeting that quickly and automatically optimizes, use automatic targeting. With automatic targeting, you don’t need to manage each aspect of targeting-just let Google’s systems discover what strategies work best for you.
We earned our AdWords display certification by passing the display Advertising assessment and the AdWords Fundamentals assessment. When we earned our certification, we are able to highlight your expertise with a personalized certificate that you can print from your Academy for Ads profile.